Clever creative solutions – On a small budget

Play Golf Campaign. Using stock footage and library music. Golf Australia created the Play Golf brand to enable the game to be more accessible to all age groups. The campaign launched with a sponsorship of The Presidents Cup. Under the Campaign theme of ‘Playing golf just got easier’, these tvc’s directed viewers to the Play Golf website.  Results. After […]

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Brand Identity

A brands identity is the most important thing we control. It’s the visible flag of the company, organization, product or service. The brand image is the customer’s mental picture of a brand. We seek to enrich the link between the brand image and the brand identity. The brand identity should seek to define the brands personality. […]

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