Creative direction / Concept & Brand strategy.
Result: John West further increased sales, as one of Australia’s favourite food brands.
“…sitting amongst the top 5% of all ads tested in Australia ” – Millward Brown 19/12/2012
Cannes 2013 Finalist.
Catch more action at http://www.facebook.com/JohnWestAustralia
Click image to view trailer.
Click image to view film.
And the bear can sing! Click image to view film.