Month: October 2012

John West – Be your Best

Creative  direction / Concept & Brand strategy.

John West_Be your Best - frame

Result: John West further increased sales, as one of Australia’s favourite food brands.

“…sitting amongst the top 5% of all ads tested in Australia ” – Millward Brown 19/12/2012

Cannes 2013 Finalist.

Catch more action at

Click image to view trailer.

 Screen shot 2013-03-27 at 4.24.37 PM

Click image to view  film.

Screen Shot 2014-04-17 at 9.20.39 am

And the bear can sing! Click image to view film.