October 2014 – SHANNON & CO.

Holeproof Computer Socks

October 21, 2014July 6, 2019

And… here’s a TVC we made for Holeproof Computer Socks, featuring Donald Trump when he was in The Apprentice. It was shot on his private jet at JFK airport. We scripted ‘Very disappointing’ not knowing that later ‘very’ would become his most used word. Click image to play. ‘My day with Donald Trump’ Interview with […]

John West – Be Your Best

October 3, 2014May 29, 2019

Creative Direction / Concept & Brand Strategy. The John West ‘Be Your Best’ campaign linked the core brand promise with the desire of consumers to be healthy and to be at their best. The cross platform campaign increased leadership sales and further reinforced John West as one of Australia’s favourite food brands. “…sitting amongst the […]