And… here’s a TVC we made for Holeproof Computer Socks, featuring Donald Trump when he was in The Apprentice. It was shot on his private jet at JFK airport. We scripted ‘Very disappointing’ not knowing that later ‘very’ would become his most used word. Click image to play. ‘My day with Donald Trump’ Interview with […]Read more "Holeproof Computer Socks"
Creative Direction / Concept & Brand Strategy. The John West ‘Be Your Best’ campaign linked the core brand promise with the desire of consumers to be healthy and to be at their best. The cross platform campaign increased leadership sales and further reinforced John West as one of Australia’s favourite food brands. “…sitting amongst the […]Read more "John West – Be Your Best"