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Recent Posts

  • Youth Binge Drinking
  • KENO – Let’s Play!
  • The ad that became a music video
  • Kmart – We make low prices irresistible
  • The Paperback Bookstore

Archives

  • October 2018
  • June 2017
  • May 2017
  • February 2015
  • January 2015
  • October 2014
  • May 2014
  • March 2014
  • January 2014
  • June 2013
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  • February 2012
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  • July 2011
  • June 2011
  • November 2010

Categories

  • Brand Fans
  • Brand Identity
  • Creative Direction
  • Uncategorized

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Month: October 2018

Youth Binge Drinking

UncategorizedOctober 12, 2018May 29, 2019

Our personal challenge: How do you get young people to re-think binge drinking habits? 1. Create a campaign that resonates with teenagers before they reach the legal drinking age. 2. Build a campaign that lets them create their own logic to make better decisions. The ‘BAD FRIEND’ campaign uses a simple premise; Saying no to […]

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