“Keno’s perception was that the brand was a bit tired and seen as an older person’s game.”
The new KENO ‘Let’s Play!’ campaign brought to life a new brand promise with a transformed identity. New media executions featured multiple messages that linked through to an exciting In-venue customer experience.
Featuring the worlds most downloaded song ‘I Gotta Feeling’ by The Black Eyed Peas, Shannon & Co has created an inclusive communication platform for the brand, that attracted new younger players without alienating older users.
A transformation of the brand and products, including the new Mega Millions game in 2018, saw Keno returning to growth for TabCorp.
Manager Marketing, Claire Murphy “This brand transformation and campaign really invited people to think about Keno differently, turning Keno into a talked about part of a fun night out. It engaged new and lapsed customers, all with the aim of long term growth.”
Creative Director, Ant Shannon, said: “Sociability is important to Keno. Our ‘Let’s Play!’ campaign was designed to show how Keno adds to the buzz of having a good time. We were able to capture this with memorable enthusiasm.”
ONLINE – https://keno.com.au/
Click image below to play content
Keno Retail – New Mega Millions Campaign
Click image below to play content
SHANNON & CO. 