Kmart – We make low prices irresistible

Creative Campaign Concept. Creative Strategy. 

#Irresistibility  

The launch of Kmart’s new campaign.     

How do you radically change the perception of a retail brand?

The how and the why, behind ‘Irresistibility’…

http://mumbrella.com.au/making-kmart-irresistible-177408

Asia Pacific – Silver Effie Award 2014

Click on image to play TVC.

Screen shot 2013-03-27 at 5.20.09 PM

One comment

  1. Hi – just clicked through from Facebook when I saw the ad, and just want to say I LOVE this work of yours. Absolutely brilliant (from someone who never shops at Kmart).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s