The launch of Kmart’s breakthrough new ad campaign.
How do you radically change the perception of a discount department store?
The how and the why, behind ‘Irresistibility’…
http://mumbrella.com.au/making-kmart-irresistible-177408
Asia Pacific – Silver Effie Award 2015
Campaign Creative Direction & Creative Strategy.
SHANNON & CO. 
Hi – just clicked through from Facebook when I saw the ad, and just want to say I LOVE this work of yours. Absolutely brilliant (from someone who never shops at Kmart).