Kmart – We make low prices irresistible

The launch of Kmart’s breakthrough new ad campaign.

How do you radically change the perception of a discount department store?

The how and the why, behind ‘Irresistibility’…

http://mumbrella.com.au/making-kmart-irresistible-177408

Asia Pacific – Silver Effie Award 2014

Campaign Creative Direction & Creative Strategy.

KMART Irresistible

One comment

  1. Hi – just clicked through from Facebook when I saw the ad, and just want to say I LOVE this work of yours. Absolutely brilliant (from someone who never shops at Kmart).

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