Kmart – We make low prices irresistible

Creative Campaign Concept. Creative Strategy. 


The launch of Kmart’s new campaign.     

How do you radically change the perception of a retail brand?

The how and the why, behind ‘Irresistibility’…

Asia Pacific – Silver Effie Award 2014

Click on image to play TVC.

Screen shot 2013-03-27 at 5.20.09 PM

One comment

  1. Hi – just clicked through from Facebook when I saw the ad, and just want to say I LOVE this work of yours. Absolutely brilliant (from someone who never shops at Kmart).

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