The ad that became a music video

 

Years ago we shot an ad for Just Jeans that featured the legendary Jimmy Barnes.

It was shot in the classic video clip style of filming a band performing live unannounced and then as word of the performance spread, documenting the crowd build.

We originally wanted to use ‘River Deep’ as the song, but Michael Gudinski thought ‘Higher & Higher’ would be a better fit.

The shoot was done with multiple cameras in the Catani Gardens next to Luna Park in Melbourne and by the end of Barnsey’s set it was packed out. 

Mushroom were so happy with the finished result they asked us to cut a longer version of the performance for them to use as a music video.

Much later if you came home after a big night out, you were sure to catch it still playing on Rage.

 

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