Our personal challenge: How do you get young people to re-think binge drinking habits? 1. Create a campaign that resonates with teenagers before they reach the legal drinking age. 2. Build a campaign that lets them create their own logic to make better decisions. The ‘BAD FRIEND’ campaign uses a simple premise; Saying no to […]Read more "Youth Binge Drinking"
Years ago we shot an ad for Just Jeans that featured the legendary Jimmy Barnes. It was shot in the classic video clip style of filming a band performing live unannounced and as word of the performance spreads, documenting the crowd build. We originally wanted to use ‘River Deep’ as the song, but Michael Gudinski thankfully suggested ‘Higher & Higher’ […]Read more "The ad that became a music video"
“Keno’s perception was that the brand was a bit tired and seen as an older person’s game.” The new KENO ‘Let’s Play!’ campaign brought to life a new brand promise with a transformed identity. New media executions featured multiple messages that linked through to an exciting In-venue customer experience. Featuring the worlds most downloaded song ‘I […]Read more "KENO – Let’s Play!"
The launch of Kmart’s breakthrough new ad campaign. How do you radically change the perception of a discount department store? The how and the why, behind ‘Irresistibility’… http://mumbrella.com.au/making-kmart-irresistible-177408 Asia Pacific – Silver Effie Award 2014 Campaign Creative Direction & Creative Strategy.Read more "Kmart – We make low prices irresistible"
And… here’s a TVC we made for Holeproof Computer Socks, featuring Donald Trump when he was in The Apprentice. It was shot on his private jet at JFK. We scripted ‘Very disappointing’ not knowing that later ‘very’ would become his most used word. An Emmy nomination performance? Click image to play. ‘My day with Donald Trump’ Interview […]Read more "Holeproof Computer Socks"
The WWF Mankind? campaign was designed to increase traffic to the WWF site, by raising awareness and making sure people felt that they would be welcomed into the great work WWF do. The campaign grabs attention through strong graphic imagery and by asking for the answer to the obvious question is mankind, unkind?Read more "WWF Mankind?"
The importance of strong brand identity. Virgin inflight magazine interview.Read more "Virgin Magazine – How do logos work their magic?"