Backed by an integrated campaign, the new Keno Let’s Play! campaign brings to life its new brand promise with a transformed identity, new media executions and a new customer experience across all touch points.
Featuring the worlds most downloaded song ‘I gotta feeling’ by The Black Eyed Peas, Shannon & Co has created an entertaining and exciting communication platform for the brand.
In 2016 Keno returned to growth, with revenues up 4.8% at over $200M.
Manager Marketing, Claire Murphy, said: “This brand transformation and campaign really invited people to think about Keno differently, turning Keno into a talked about part of a fun night out. It engaged new and lapsed customers, all with the aim of long term growth.”
Creative Director, Ant Shannon, said: “Sociability is important to making Keno grow. Our ‘Let’s Play!’ campaign is designed to show how Keno adds to the buzz of having had a great time, captured with memorable enthusiasm.”
ONLINE – https://keno.com.au/
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And… here’s a TVC we made about 10 years ago for Holeproof Computer Socks, featuring the ‘inimitable’ Donald Trump shot in his private jet. An Emmy nomination performance?
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‘My day with Donald Trump’ Interview with The Financial Review
The importance of strong brand identity.
Virgin inflight magazine interview.
Creative Campaign Concept. Creative Strategy.
The launch of Kmart’s new campaign.
How do you radically change the perception of a retail brand?
The how and the why, behind ‘Irresistibility’…
Asia Pacific – Silver Effie Award 2014
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The great Gough Whitlam, an inspirational Australian who took time out to ‘talk italian’ in our successful Leggos campaign.
Print ad for Shannon & Co.
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Creative strategy & creative direction.
One that got away…
Campaign launch idea.
Use of celebrity.
Retailing the brands.
Social media. Candid street shots outside stores.