How do you get young people to re think binge drinking habits? Build a campaign that lets them create their own logic to make better decisions. The ‘BAD FRIEND’ social media campaign sets out to shift the guilt and shame associated with over consumption. It uses a simple premise; Saying no to drinking too much is like […]Read more "Youth Binge Drinking"
Yesrs ago we shot an ad for Just Jeans that featured the legendary Jimmy Barnes. It was shot in the classic video clip style of filming a band performing live unannounced and then as word of the performance spreads, documenting the crowd build. We originally wanted to use ‘River Deep’ as the song, but Michael Gudinski thankfully suggested ‘Higher & […]Read more "The ad that became a music video"
The launch of Kmart’s breakthrough new ad campaign. How do you radically change the perception of a discount department store? The how and the why, behind ‘Irresistibility’… http://mumbrella.com.au/making-kmart-irresistible-177408 Asia Pacific – Silver Effie Award 2014 Campaign Creative Direction & Creative Strategy.Read more "Kmart – We make low prices irresistible"
And… here’s a TVC we made for Holeproof Computer Socks, featuring Donald Trump shot on his private jet. We scripted ‘Very disappointing’ not knowing that later ‘very’ would become his most used word. An Emmy nomination performance? Click image to play. ‘My day with Donald Trump’ Interview with The Financial Review http://www.afr.com/business/media-and-marketing/donald-trump-charged-250k-for-holeproof-ad-heres-what-it-was-like-to-film-it-20160302-gn949lRead more "Holeproof Computer Socks"
The importance of strong brand identity. Virgin inflight magazine interview.Read more "Virgin Magazine – How do logos work their magic?"
The great Gough Whitlam, an inspirational Australian who took time out to ‘talk italian’ in our successful Leggos campaign.Read more "Leggos – Gough Whitlam"
Print ad for Shannon & Co. Click on image to view.Read more "Food for Thought"