KENO – Let’s Play!

Backed by an integrated campaign, the new Keno Let’s Play! campaign brings to life its new brand promise with a transformed identity, new media executions and a new customer experience across all touch points.

Featuring the worlds most downloaded song ‘I gotta feeling’ by The Black Eyed Peas, Shannon & Co has created an entertaining and exciting communication platform for the brand.

In 2016 Keno returned to growth, with revenues up 4.8% at over $200M.

Manager Marketing, Claire Murphy, said: “This brand transformation and campaign really invited people to think about Keno differently, turning Keno into a talked about part of a fun night out. It engaged new and lapsed customers, all with the aim of long term growth.”

Creative Director, Ant Shannon, said: “Sociability is important to making Keno grow. Our ‘Let’s Play!’ campaign is designed to show how Keno adds to the buzz of having had a great time, captured with memorable enthusiasm.”


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Holeproof Computer Socks

And… here’s a TVC we made about 10 years ago for Holeproof Computer Socks, featuring the ‘inimitable’ Donald Trump shot in his private jet. An Emmy nomination performance?

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Holeproof Donald Trump

‘My day with Donald Trump’ Interview with The Financial Review