John West – Be your Best

Creative  direction / Concept & Brand strategy.

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Result: John West further increased sales, as one of Australia’s favourite food brands.

“…sitting amongst the top 5% of all ads tested in Australia ” – Millward Brown 19/12/2012

Cannes 2013 Finalist.

Catch more action at http://www.facebook.com/JohnWestAustralia

Click image to view trailer.

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Click image to view  film.

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And the bear can sing! Click image to view film.

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Uncle Tobys Oats

In the middle of winter theres nothing like a steaming bowl of oats to give you warmth and energy.

We set out to capture that feeling in a TVC for Uncle Tobys Oats.

The shoot was at Mount Mckay in Victoria, featuring local animals and well trained dingoes.

Directors: Ant Shannon / Maurice Dowd

John West Tuna

Launching John West to become Australia’s leading tuna brand.

With a little help from CGI, John West dived into a pool in Parramatta and came up with the best tuna.

Click image to play.

 

Tuna to Go. 

John West finds new uses for Tuna to Go, some playtime with the great white sharks. 

Cannes Finalist.

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