The great Gough Whitlam, an inspirational Australian who took time out to ‘talk italian’ in our successful Leggos campaign.Read more "Leggos – Gough Whitlam"
In the age of Kindle and IPad, we did a series of postcards that highlighted the simple advantages of reading a paper book.Read more "The Paperback Bookstore"
Print ad for Shannon & Co. Click on image to view.Read more "Food for Thought"
Creative Direction / Concept & Brand Strategy. The John West ‘Be Your Best’ campaign linked the core brand promise with the desire of consumers to be healthy and to be at their best. The cross platform campaign increased leadership sales and further reinforced John West as one of Australia’s favourite food brands. “…sitting amongst the […]Read more "John West – Be Your Best"
In the middle of winter theres nothing like a steaming bowl of oats to give you warmth and energy. We set out to capture that feeling in a TVC for Uncle Tobys Oats. The shoot was at Mount Mckay in Victoria, featuring local animals and well trained dingoes. Directors: Ant Shannon / Maurice DowdRead more "Uncle Tobys Oats"
Campaign Concept. Creative Direction. Creative Strategy. Leggo’s is an Australian brand success story. The ‘Pasta loves Leggo’s’ campaign increassed market share growth and made sure Leggo’s still dominated the international pasta brands. click image to play http://www.facebook.com/LeggosAustralia Leggos Social Media – Case study. Click image to play.Read more "Pasta loves Leggo’s"
The TAC Drugs and Driving awareness campaign. Finding the correct balance of getting the message right, without preaching. Click to play.Read more "TAC – Drugs and Driving"