Creative Direction / Concept & Brand Strategy.
The John West ‘Be Your Best’ campaign linked the core brand promise with the desire of consumers to be healthy and to be at their best.
The cross platform campaign increased leadership sales and further reinforced John West as one of Australia’s favourite food brands.
“…sitting amongst the top 5% of all ads tested in Australia” – Millward Brown 19/12/2015
Long Film Cannes Finalist.
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SHANNON & CO. 
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