Creative Direction

John West – Be Your Best

Creative  Direction / Concept & Brand Strategy.

The John West ‘Be Your Best’ campaign linked the core brand promise with the desire of consumers to be healthy and to be at their best.

The cross platform campaign increased leadership sales and further reinforced John West as one of Australia’s favourite food brands.

“…sitting amongst the top 5% of all ads tested in Australia” – Millward Brown 19/12/2013

Long Film Cannes Finalist.


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John West Tuna

Launching John West to become Australia’s leading tuna brand.

With a little help from CGI, John West dived into a pool in Parramatta and came up with the best tuna.

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Tuna to Go. 

John West finds new uses for Tuna to Go, some playtime with the great white sharks. 

Cannes Finalist.

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