Category: Creative Direction

Creative Direction / Concept & Brand Strategy. The John West ‘Be Your Best’ campaign linked the core brand promise with the desire of consumers to be healthy and to be at their best. The cross platform campaign increased leadership sales and further reinforced John West as one of Australia’s favourite food brands. “…sitting amongst the […]

Campaign Concept.  Creative Direction.  Creative Strategy. Leggo’s is an Australian brand success story. The ‘Pasta loves Leggo’s’ campaign increassed market share growth and made sure Leggo’s still dominated the international pasta brands. click image to play http://www.facebook.com/LeggosAustralia Leggos Social Media – Case study. Click image to play.    

The TAC Drugs and Driving awareness campaign.   Finding the correct balance of getting the message right, without preaching.   Click to play.  

With this targeted youth campaign, we wanted to clearly demonstrate the devastating outcomes of speeding, by showing the ‘ripple effect’ of a young drivers actions. Cannes Silver Lion –  Integrated Campaign  Platinum AME Award – New York click to view Online campaign with Facebook.      EverybodyHurts.com.au   Youtube site.

Launching John West to become Australia’s leading tuna brand. With a little help from CGI, John West dived into a pool in Parramatta and came up with the best tuna. Click image to play.   Tuna to Go.  John West finds new uses for Tuna to Go, some playtime with the great white sharks.  Cannes Finalist. Click image to […]

A great client, a great brand.  Sport always allows the opportunity for emotional executions. Click to view. Adidas Bodysuit. A cheeky campaign revealed Ian Thorpe in the breakthrough suit. Click to view.  

How to deliver a persuasive proposition. A clever campaign that subtly twists what managers say to their employees. Click image to play.

Creative Direction. We’ve worked on many of Australia’s leading fashion retailers. Portmans, Just Jeans, Holeproof, JAG, Jaqui E & Country Road. Including Miranda Kerr’s 1st TV Campaign

The mythology of the John West brand continues on in outdoor and online, with the clever use of the brand assets.   www.johnwest.com.au

Cigarette butt litter is a serious problem in Victoria. With legislation forcing smokers out of licensed premises and onto the street, the problem had the potential to get much worse. As part of Sustainability Victoria’s campaign, these temporary ambient pieces were created leading up to the smoking ban, using cigarette butts gathered from the streets […]