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Kmart – We make low prices irresistible

The launch of Kmart’s breakthrough new ad campaign.

How do you radically change the perception of a discount department store?

The how and the why, behind ‘Irresistibility’…

Making Kmart irresistible

Asia Pacific – Silver Effie Award 2015

Campaign Creative Direction & Creative Strategy.

KMART Irresistible

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One response to “Kmart – We make low prices irresistible”

  1. Christie from Hobart Avatar
    Christie from Hobart

    Hi – just clicked through from Facebook when I saw the ad, and just want to say I LOVE this work of yours. Absolutely brilliant (from someone who never shops at Kmart).

    Reply

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