The importance of strong brand identity. Virgin inflight magazine interview.  

A brands identity is the most important thing we control. It’s the visible flag of the company, organization, product or service. The brand image is the customer’s mental picture of a brand. We seek to enrich the link between the brand image and the brand identity. The brand identity should seek to define the brands personality.…

Creative Outlet has developed as specialist communication agency, for Government departments and institutions.    Click image to see examples of the work.