A brands identity is the most important thing we control.
It’s the visible flag of the company, organization, product or service.
The brand image is the customer’s mental picture of a brand.
We seek to enrich the link between the brand image and the brand identity.
The brand identity should seek to define the brands personality.
It’s how well a brand uses it’s personality, that determines how successful it will be in acquiring brand fans.
SHANNON & CO. 
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