Brand Identity

Brand Identity

A brands identity is the most important thing we control.

It’s the visible flag of the company, organization, product or service.

The brand image is the customer’s mental picture of a brand.

We seek to enrich the link between the brand image and the brand identity.

The brand identity should seek to define the brands personality.

It’s how well a brand uses it’s personality, that determines how successful it will be in acquiring brand fans.