Cigarette butt litter is a serious problem in Victoria. With legislation forcing smokers out of licensed premises and onto the street, the problem had the potential to get much worse. As part of Sustainability Victoria’s campaign, these temporary ambient pieces were created leading up to the smoking ban, using cigarette butts gathered from the streets of Melbourne.
Bin Your Butts Radio.
Results. The pre-legislation littering measure of 58% would have been expected to rise to between 70% with out intervention. At campaign peak, littering rates had almost halved, down to 33%.
SHANNON & CO. 