With this targeted youth campaign, we wanted to clearly demonstrate the devastating outcomes of speeding, by showing the ‘ripple effect’ of a young drivers actions.

Cannes Silver Lion –  Integrated Campaign 

Platinum AME Award – New York

click to view

tac_ripple_effect_luke

Online campaign with Facebook.      EverybodyHurts.com.au  

Youtube site.

Published by Ant Shannon

Creative Director

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