Category: Creative Direction

Melbourne Storm wanted a new campaign for the 2011 season. The budget excluded us filming new ads, So we pitched an idea using famous inspirational quotes married to existing game footage. Click on image to play. Storm online.

Campaign idea; Imagine if this is how Leggos made their famous tomato paste…  Leggos online.    www.leggos.com.au

The John West ‘Flying Fishing Tackle’ We show what you can achieve using stock footage, combined with new shots of the iconic fisherman.  Click image to play.

HBA Health Campaign. Creative Direction. A few examples of the successful and always amusing HBA campaign. Its always fun to work with children… Click image to play. And comic actors. Click image to play.

This iconic ad started with a great script and then got even better with great direction.

Play Golf Campaign. Using stock footage and library music. Golf Australia created the Play Golf brand to enable the game to be more accessible to all age groups. The campaign launched with a sponsorship of The Presidents Cup. Under the Campaign theme of ‘Playing golf just got easier’, these tvc’s directed viewers to the Play Golf website.  Results. After […]

Open Family Australia is working to improve the well being and self worth of alienated and excluded street children by reaching them on their terms and their environment. Open Family’s major fundraising campaign is focused on the longest night of the year (June 21), in the middle of Australia’s winter.  One Show Gold Radio.

Gold Lion Campaign at Cannes.

Smarter White Milk gets even smarter dialogue, with great casting.  

The successful Leggos ‘Talking Italian’ campaign ran for over 15 years, and featured many famous Australian celebrities. Jimmy Barnes starred in the last of the series. Who better to launch Leggos Wine Infused pasta sauce!   Shane Warne – Beautiful delivery Warney. Kerry-Anne Kennerley – Logies Peter Helliar – Stir crazy.