Play Golf Campaign.
Using stock footage and library music.
Golf Australia created the Play Golf brand to enable the game to be more accessible to all age groups. The campaign launched with a sponsorship of The Presidents Cup. Under the Campaign theme of ‘Playing golf just got easier’, these tvc’s directed viewers to the Play Golf website. Results. After 4 days on air – 6000 unique visitors , 25,000 page impressions and 235 sign ups!
Play Golf .com.au