Print ad for Shannon & Co.
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SHANNON & CO.
CREATIVE COMMUNICATIONS
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In the middle of winter theres nothing like a steaming bowl of oats to give you warmth and energy.
We set out to capture that feeling in a TVC for Uncle Tobys Oats.
The shoot was at Mount Mckay in Victoria, featuring local animals and well trained dingoes.
Directors: Ant Shannon / Maurice Dowd
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Campaign Concept. Creative Direction. Creative Strategy.
Leggo’s is an Australian brand success story.
The ‘Pasta loves Leggo’s’ campaign increassed market share growth and made sure Leggo’s still dominated the international pasta brands.
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www.facebook.com/LeggosAustralia
Leggos Social Media – Case study.
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The TAC Drugs and Driving awareness campaign.
Finding the correct balance of getting the message right, without preaching.
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With this targeted youth campaign, we wanted to clearly demonstrate the devastating outcomes of speeding, by showing the ‘ripple effect’ of a young drivers actions.
Cannes Silver Lion – Integrated Campaign
Platinum AME Award – New York
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Online campaign with Facebook. EverybodyHurts.com.au
Youtube site.
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Launching John West to become Australia’s leading tuna brand.
With a little help from CGI, John West dived into a pool in Parramatta and came up with the best tuna.
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Tuna to Go.
John West finds new uses for Tuna to Go, some playtime with the great white sharks.
Cannes Finalist.
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A great client, a great brand. Sport always allows the opportunity for emotional executions.
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Adidas Bodysuit.
A cheeky campaign revealed Ian Thorpe in the breakthrough suit.
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How to deliver a persuasive proposition.
A clever campaign that subtly twists what managers say to their employees.
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Creative Direction.
We’ve worked on many of Australia’s leading fashion retailers.
Portmans, Just Jeans, Holeproof, JAG, Jaqui E & Country Road.
Including Miranda Kerr’s 1st TV Campaign
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The mythology of the John West brand continues on in outdoor and online, with the clever use of the brand assets.
SHANNON & CO. 