Brand Fans. Excerpts from presentation.
SHANNON & CO.
CREATIVE COMMUNICATIONS
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Cigarette butt litter is a serious problem in Victoria. With legislation forcing smokers out of licensed premises and onto the street, the problem had the potential to get much worse. As part of Sustainability Victoria’s campaign, these temporary ambient pieces were created leading up to the smoking ban, using cigarette butts gathered from the streets of Melbourne.
Bin Your Butts Radio.
Results. The pre-legislation littering measure of 58% would have been expected to rise to between 70% with out intervention. At campaign peak, littering rates had almost halved, down to 33%.
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Melbourne Storm wanted a new campaign for the 2011 season.
The budget excluded us filming new ads,
So we pitched an idea using famous inspirational quotes married to existing game footage.
Click on image to play.
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To promote the quick and easy Leggos Stir Thru range, we used a bit of risqué Italian innuendo…
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Campaign idea; Imagine if this is how Leggos made their famous tomato paste…
Leggos online. www.leggos.com.au
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The John West ‘Flying Fishing Tackle’
We show what you can achieve using stock footage, combined with new shots of the iconic fisherman.
Click image to play.
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HBA Health Campaign. Creative Direction.
A few examples of the successful and always amusing HBA campaign.
Its always fun to work with children…
Click image to play.
And comic actors.
Click image to play.
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This iconic ad started with a great script and then got even better with great direction.
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Play Golf Campaign.
Using stock footage and library music.
Golf Australia created the Play Golf brand to enable the game to be more accessible to all age groups. The campaign launched with a sponsorship of The Presidents Cup. Under the Campaign theme of ‘Playing golf just got easier’, these tvc’s directed viewers to the Play Golf website. Results. After 4 days on air – 6000 unique visitors , 25,000 page impressions and 235 sign ups!
Play Golf .com.au
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A brands identity is the most important thing we control.
It’s the visible flag of the company, organization, product or service.
The brand image is the customer’s mental picture of a brand.
We seek to enrich the link between the brand image and the brand identity.
The brand identity should seek to define the brands personality.
It’s how well a brand uses it’s personality, that determines how successful it will be in acquiring brand fans.
SHANNON & CO. 